Humans love stories. More marketers are utilizing storytelling to connect with consumers, yet they’re discovering it’s not as easy as it sounds.
Businesses make mistakes with storytelling, and in this article Matthew Luhn, a story-branding consultant and writer of storytelling in the business world, shares his insight with author Kimberly A. Whitler. Luhn says one example of a common error is when companies make a statement rather than tell a story. They write, “We have a great story,” but then fail to tell the story. “Having a story,” says Luhn, “isn’t the same as saying that you are telling a story.”
Read The ‘Superhero Fallacy’ and Other Storytelling Mistakes Marketers Make” to learn about other common faux pas marketers make when using stories to connect with customers.
Organizations that modernize their data estate can reap major benefits, including enhanced security and compliance, significant cost savings, and the ability to empower employees via business insights and advanced analytics capabilities. Organizations that don’t, on the other hand, risk putting themselves behind the curve by missing out on game-changing cost benefits, leaving their businesses open to potential vulnerabilities, and by not taking advantage of modern analytics capabilities.
Read this infographic to learn how businesses are taking advantage of the latest technologies by modernizing their datasets to create transformational benefits throughout their organizations, and discover how they’re doing so by leveraging Microsoft Azure.
