5 Tips to Get More Customers and Retain Them Too

The buyer’s journey is a progression of steps the buyer takes when making a purchase. Most businesses know that they need to support the customer at all stages, even though a lot of the process is done before a buyer engages with the seller. When buyers are ready to engage, you must be ready. In the article, “5 Tips to Get More Customers and Retain Them Too,” Dhaval Sarvaiya discusses the main stages of the journey: awareness, consideration, decision, retention and advocacy. In the final stage, he reminds us that customers with great experiences will “fall in love with your brand” and that they will not only “promote your brand but will defend it as well.” Imagine customers so loyal that they will defend what you’re selling—all because they so strongly believe in it. Read this entire article for pointers on how to support your customers at all stages of the buyer’s journey.

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Modd.io brings open source game development to everyone


Modd.io is a Canadian startup that has created an innovative open source gaming platform written entirely in Node.js on the Azure platform. Using a proprietary visual scripting language, Modd.io allows individuals without an extensive background in coding to create and publish HTML5 multiplayer games. Its community of gamers can play user-generated games, even viewing and using shared source code in their own creations. Read on:

Top seven tips for faster application development with DevOps

DevOps can help teams of any size develop, fix, and deploy software faster. By having faster application development, faster updates, and faster shipments, development lifecycles are shortened. It’s no wonder organizations across all vertical markets and global geographies have embraced DevOps. Along with collaboration, the ability to integrate DevOps efforts with the widest array of tools possible is a cornerstone to success. Read these 7 in-depth insights on faster application development with DevOps, then contact us to learn more about the flexibility of Microsoft DevOps with GitHub and Azure.

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Work remotely, stay secure

As businesses have had to quickly pivot to new working environments, cyberattacks become an urgent concern. In this thought leadership article, you can learn some of best practices using Microsoft security that help ensure the best protection. Examples include secure access to cloud applications that protect sign-ins with security defaults, methods to manage and secure corporate data in approved apps on personal devices, and providing clear and basic information, including how to protect their devices, will help you and employees stay ahead of threats so they can remain productive.

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Shipping company navigates to the cloud, boosts security, cuts operating costs by 50%


Qatari shipping and maritime company Nakilat has one of the world’s largest fleets of liquefied natural gas (LNG) carriers, transporting LNG from Qatar to global markets. To increase its competitive advantage, Nakilat wanted to improve employee productivity and mobility, without compromising on data security. It uses Microsoft 365 and Microsoft Cloud App Security to deliver highly secure cloud-first workplaces—shipboard and in the office. Nakilat also adopted the Microsoft Azure platform to optimize its operations and improve business continuity, reducing operating costs by 50 percent. See more in this video.