Blake Morgan, author and speaker on customer experience, companies, and the future, states that it’s clear that the most successful companies will be the ones that focus on enriching the lives of the people associated with it. It’s not just about profits—it’s about caring for other humans and our world. She says that people are frustrated by governments and their inability to make change as quickly as people want, and that instead people have turned toward corporations and businesses to make a greater, more efficient impact on society. “The company of the future has a soul,” writes Morgan, “it has a purpose and contributes to the well-being of its customers, employees and community.” Read her entire article and watch her short video, “The Company of the Future Has a Soul” for a richer understanding of what the best companies of the future embody.
Monthly Archives: March 2021
Future Generali uses Microsoft AI to Deepen Customer Engagements
Future Generali India Life Insurance Co. Ltd. adopted the use of REVA, a chatbot built on the Microsoft Bot Framework, which plays a key role in driving insightful conversations with its customers. In this video, see how the company has already seen an increase in the customer satisfaction rate by 91%, which won them the Microsoft and CNBC TV18 #AIForAll award for leveraging AI for enhancing customer engagement.
In an era of distractions, Microsoft wants AI to be your coworker
Microsoft is aiming to adapt its productivity suite to a short-attention-span world, bringing years of research into products like PowerPoint, Outlook, and Excel. This article outlines how after years of slavishly digitizing and formatting words, numbers, and images, future versions of Word, Excel, and PowerPoint will be much more aware of your work and how you do it. Intelligent algorithms will find patterns and meanings in the data and use the insights to help you get through your day more efficiently. This transition to smarter work software has already begun.
Analytics & AI solution video
This video is a quick introduction to Microsoft Analytics and AI, explaining how to expand the reach of your data insights and gain increasing levels of efficiency and personalization. By harnessing the power of Microsoft Analytics, you can inform and drive intelligent automation through AI and machine learning.
Deepen and engage customers with AI
Microsoft Analytics and AI accelerates digital transformation that deepens engagement, predicts outcomes, and automates operations. Subscribe now!
4 Reasons Why Social Proof Is Essential to Building Your Brand
Social proof is the idea that people will follow the actions of others—that since so many other people behave in a certain way, it must be the correct behavior. In digital marketing, social proof is highly influenced by comments and reviews on your social platforms. Studies have shown that people are not only more likely to share their experiences about your product or service online, but they are also more likely to be influenced by what other people say and write about you. So yes, it’s vital that customers are sharing positive reviews of doing business with you—customer service has never been more important than in the digital age.
Maleeka T. Hollaway, in her article “4 Reasons Why Social Proof is Essential to Building Your Brand,” states that your social proof demonstrates the degree in which you’ve helped your clients gain results. “When you can publicly share with your audience how your work or product has created transformations for those who do business with you, naturally, people are inclined to pay attention. Results speak for you whether you are present or not,” writes Hollaway. Customers’ excitement is often contagious, and you suddenly access the radar of people who might not have even known about your brand, according to Holloway. To read more in depth about social proof and the reasons it’s essential to your business, read her entire article. Social proof has never been more important.
Allstate transforms the customer experience with Azure AI
This video showcases how Allstate is transforming customer support with artificial intelligence. With Azure Cognitive Services, Allstate is capturing insights from customer calls to enable a more seamless customer experience.
Overcoming misconceptions about open source
Driving adoption of open-source DevOps becomes easier after addressing four common myths. Myths like open source isn’t secure, or open source isn’t enterprise-grade. For debunking these and more, this infographic has the answers.
Council Post: Creating An Effective Case Study: 12 Important Tips To Remember
Case studies are effective marketing tools when done correctly. Not only do you need to select which background details to include in your case study, but you also need to pack it carefully so that it demonstrates you are a problem solver and have desirable skills—without looking like you are merely promoting your business. It’s a balance. This article offers 12 key elements—offered by 12 members of Forbes Agency Council—to keep in mind when creating cases studies. For example, Emily Porter’s tip is #9 Let the Images Do the Work. Aside from ensuring a case study is focused on the solution to the problem, Porter writes that “nothing brings it to life more than imagery. In lieu of a long-form case study, consider a photo essay with solid captions narrating the case study” in order to keep the audiences truly engaged while illustrating your product’s value.
Alaska Airlines makes shopping easier
A great online shopping experience begins with great software. Alaska Airlines is using microservices, Microsoft Azure, and Windows Server Containers with Docker to launch new e-commerce features faster—in minutes versus days. Travelers get new offers sooner, which translates to happier customers and higher revenues. By running its e-commerce engine in Azure in hybrid fashion, Alaska can also scale more easily and cost-effectively, ensuring its sites run at the optimum point of performance and cost.