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4 Reasons Why Social Proof Is Essential to Building Your Brand
Social proof is the idea that people will follow the actions of others—that since so many other people behave in a certain way, it must be the correct behavior. In digital marketing, social proof is highly influenced by comments and reviews on your social platforms. Studies have shown that people are not only more likely to share their experiences about your product or service online, but they are also more likely to be influenced by what other people say and write about you. So yes, it’s vital that customers are sharing positive reviews of doing business with you—customer service has never been more important than in the digital age.
Maleeka T. Hollaway, in her article “4 Reasons Why Social Proof is Essential to Building Your Brand,” states that your social proof demonstrates the degree in which you’ve helped your clients gain results. “When you can publicly share with your audience how your work or product has created transformations for those who do business with you, naturally, people are inclined to pay attention. Results speak for you whether you are present or not,” writes Hollaway. Customers’ excitement is often contagious, and you suddenly access the radar of people who might not have even known about your brand, according to Holloway. To read more in depth about social proof and the reasons it’s essential to your business, read her entire article. Social proof has never been more important.
Allstate transforms the customer experience with Azure AI
This video showcases how Allstate is transforming customer support with artificial intelligence. With Azure Cognitive Services, Allstate is capturing insights from customer calls to enable a more seamless customer experience.
Overcoming misconceptions about open source
Driving adoption of open-source DevOps becomes easier after addressing four common myths. Myths like open source isn’t secure, or open source isn’t enterprise-grade. For debunking these and more, this infographic has the answers.
Council Post: Creating An Effective Case Study: 12 Important Tips To Remember
Case studies are effective marketing tools when done correctly. Not only do you need to select which background details to include in your case study, but you also need to pack it carefully so that it demonstrates you are a problem solver and have desirable skills—without looking like you are merely promoting your business. It’s a balance. This article offers 12 key elements—offered by 12 members of Forbes Agency Council—to keep in mind when creating cases studies. For example, Emily Porter’s tip is #9 Let the Images Do the Work. Aside from ensuring a case study is focused on the solution to the problem, Porter writes that “nothing brings it to life more than imagery. In lieu of a long-form case study, consider a photo essay with solid captions narrating the case study” in order to keep the audiences truly engaged while illustrating your product’s value.
Alaska Airlines makes shopping easier
A great online shopping experience begins with great software. Alaska Airlines is using microservices, Microsoft Azure, and Windows Server Containers with Docker to launch new e-commerce features faster—in minutes versus days. Travelers get new offers sooner, which translates to happier customers and higher revenues. By running its e-commerce engine in Azure in hybrid fashion, Alaska can also scale more easily and cost-effectively, ensuring its sites run at the optimum point of performance and cost.
Security Solution Overview
With data growing increasingly valuable and harder to protect, Microsoft provides security solutions across identity and access management, information protection, threat protection and security management. Harness integrated, comprehensive security with Microsoft Advanced Threat Protection, Azure Security, and Azure Sentinel to identify and repel more threats than ever before and safeguard your organization, without sacrificing productivity.
Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two)
This week’s guest is Gerry Murry, a Research Director with IDC’s Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he’s got a great pulse on marketing budgets and trends. He confirms that we’ve seen an increase in social, content and digital marketing and that the significant upsurge in digital marketing is because it’s “way less expensive for the reach that you get.” Yet he also advises to pay close attention to the privacy and data collection trends that continue to be on the rise. Marketers must be respectful and create positive relationships centered around customer privacy—a priority pillar in this digital business world. Listen to the entire podcast for more insight into marketing budgets and investments!
Big Red Cloud: Targeting pain points
Chief Executive Marc O’Dwyer shares that he started Big Red Cloud, an online cloud accounting software company, because as a business owner of a different company, he experienced problems with his own accounting systems and believed there had to be a better way. Because of these prior pains, he focuses on supporting customers and claims it is the primary reason for the company’s success. Watch this video for examples of how Big Red Cloud prioritizes customer service and enjoys a 55% conversion rate from lead to closed sale.
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