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Editorial Leadership in the Age of Content Marketing Automation

Content marketing is now widely understood and accepted as a pillar in the business industry; we acknowledge that providing educational materials to prospects and customers is vital to earn the business and loyalty of today’s buyers. As technology rapidly advances, however, the concept of content marketing is changing as well. Content automation, along with editorial and creative arts automation, will continue to affect how we include content to buyers.

As the “content landscape” changes, Cameron Conaway encourages leaders to continue to have an open mind and adapt along with this transformation. Rather than base your decision-making on fear, he urges you to “work to shift your mindset and develop habits of curiosity about what’s changing and why.” These are attributes of leaders who understand technology trends and are in it for the long haul—not short-term success. Read Conaway’s full article, “Leadership in the Age of Content Marketing Automation” for inspirational insight on how to remain a content leader in the age of content automation.

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GitHub seeks security

Microsoft GitHub has created an innovative workflow for people involved in security to work together to write and maintain secure code. Security Lab is GitHub’s meeting ground for security researchers and developers. The lab has a focus on open-source software and is raising the bar for competitors. Read more about GitHub’s moves to fix system security through collaboration in this article from Forbes, then contact us to learn more.

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5 Tips to Get More Customers and Retain Them Too

The buyer’s journey is a progression of steps the buyer takes when making a purchase. Most businesses know that they need to support the customer at all stages, even though a lot of the process is done before a buyer engages with the seller. When buyers are ready to engage, you must be ready. In the article, “5 Tips to Get More Customers and Retain Them Too,” Dhaval Sarvaiya discusses the main stages of the journey: awareness, consideration, decision, retention and advocacy. In the final stage, he reminds us that customers with great experiences will “fall in love with your brand” and that they will not only “promote your brand but will defend it as well.” Imagine customers so loyal that they will defend what you’re selling—all because they so strongly believe in it. Read this entire article for pointers on how to support your customers at all stages of the buyer’s journey.

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Modd.io brings open source game development to everyone


Modd.io is a Canadian startup that has created an innovative open source gaming platform written entirely in Node.js on the Azure platform. Using a proprietary visual scripting language, Modd.io allows individuals without an extensive background in coding to create and publish HTML5 multiplayer games. Its community of gamers can play user-generated games, even viewing and using shared source code in their own creations. Read on:

Top seven tips for faster application development with DevOps

DevOps can help teams of any size develop, fix, and deploy software faster. By having faster application development, faster updates, and faster shipments, development lifecycles are shortened. It’s no wonder organizations across all vertical markets and global geographies have embraced DevOps. Along with collaboration, the ability to integrate DevOps efforts with the widest array of tools possible is a cornerstone to success. Read these 7 in-depth insights on faster application development with DevOps, then contact us to learn more about the flexibility of Microsoft DevOps with GitHub and Azure.

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