All posts by admin

Work remotely, stay secure

As businesses have had to quickly pivot to new working environments, cyberattacks become an urgent concern. In this thought leadership article, you can learn some of best practices using Microsoft security that help ensure the best protection. Examples include secure access to cloud applications that protect sign-ins with security defaults, methods to manage and secure corporate data in approved apps on personal devices, and providing clear and basic information, including how to protect their devices, will help you and employees stay ahead of threats so they can remain productive.

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Shipping company navigates to the cloud, boosts security, cuts operating costs by 50%


Qatari shipping and maritime company Nakilat has one of the world’s largest fleets of liquefied natural gas (LNG) carriers, transporting LNG from Qatar to global markets. To increase its competitive advantage, Nakilat wanted to improve employee productivity and mobility, without compromising on data security. It uses Microsoft 365 and Microsoft Cloud App Security to deliver highly secure cloud-first workplaces—shipboard and in the office. Nakilat also adopted the Microsoft Azure platform to optimize its operations and improve business continuity, reducing operating costs by 50 percent. See more in this video.

Microsoft Threat Protection stops attack sprawl and auto-heals enterprise assets with built-in intelligence and automation

Attackers will cross multiple domains like email, identity, endpoints, and applications to find the point of least resistance. Today’s defense solutions have been designed to protect, detect, and block threats for each domain separately, allowing attackers to exploit the seams and threshold differences between solutions—leaving the business vulnerable to attack. Microsoft Threat Protection stops attack sprawl and auto-heals enterprise assets with built in intelligence and automation. Read on to learn more.

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How to Become a Leadership Influencer

Blending the concepts of “social influencers” with “thought leaders,” Tom Popomaronis states that a new breed is emerging. A “leadership influencer” still shares knowledge and philosophy through various channels but also demonstrates a rare skill—the power to inspire. Popomaronis shows you where to begin if you haven’t published anything yet. He suggests, for example, you could start by writing about favorite quotes and the lessons you associate with them. Eventually, you’ll focus more on your industry expertise. The point is, you need to start somewhere. It doesn’t matter what you call yourself—but if you can inspire others with your content, you’re one step closer to “leadership influencer.” Read “How to Become a Leadership Influencer” by Tom Popomaronis.

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How to Turn Your Business Goals into a Strong Social Media Strategy

Social media plays an important role in marketing. Not only does it cost very little, but it’s a quick way to get valuable content to large audiences with a personal touch. Social media platforms are non-negotiable, but are you effectively utilizing them to meet your business’s goals?

In her article, “How to Turn Your Business Goals into a Strong Social Media Strategy,” writer Elissa Liu states that too many businesses fail to connect their goals with a complementary strategy—instead, they shoot from the hip and post or share what is convenient or what they think their targeted audience may like. There’s little follow-up and return on investment is unknown.

Instead, Liu suggests you create a strategy to meet a clearly defined goal. For example, if one of your business goals is to improve customer service, look at how you process complaints and questions. Some people are okay making a phone call, but others might prefer sending a comment through Facebook messenger. Liu points out that customers need several avenues to complain or question—and they expect timely responses. Do you know your response time on social media? Is it clearly defined within your company and is it tracked? It’s obvious reading this that social media response time affects customer service—but it’s amazing how many businesses do not utilize social media platforms with this understanding. Use Twitter, Facebook, YouTube, and LinkedIn to improve your customer service, if that is one of your business goals. Read Liu’s entire article for great tips on translating your business goals into social media goals!

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