How do we, as human beings, make decisions? While most people would like to believe that they take a rational, calculated approach by considering all the variables, research shows that we go with our “gut feeling” instead about 95 percent of the time. In his Forbes article entitled “Making Choices With Data And AI,” author Mark Robinson discusses the proper role of AI in human decision making. AI shouldn’t be making decisions for us, he contends, but rather, guide us by interpreting the data at hand and presenting the facts and variables surrounding a given choice—effectively balancing out our “gut feeling” with rational objectivity. Read the full article to learn how AI-assisted decision making can help guide your business toward greater growth and success by mitigating human bias in choice.
All posts by admin
7 ways AI can help improve decision making for marketers
No longer just science fiction, AI has the potential to radically change just about every aspect of modern life, especially business. From automating simple tasks to more complex feats like uncovering insights from massive volumes of unstructured data, AI is fast emerging as one of the centerpieces of digital transformation, not least of all for its ability to assist with critical business decisions. View the infographic to discover seven ways how AI can help drive better decisions for marketers, and for businesses in general.
View: 7 ways AI can help improve decision making for marketers
Subscribe today. Be future-ready tomorrow.
If you’re like most organizations, you’ve probably already invested in data technologies for the express purpose of uncovering actionable insights from your business data. But have you given any thought as to how these technologies can complement one another over time to create a truly agile and responsive data solution–one that not only provides insights today, but can accommodate changing business needs and conditions tomorrow? Subscribe now to learn how Microsoft Power Platform–comprising Power BI, Power Apps, and Microsoft Flow–can help you build the foundation for an end-to-end data analytics solution that’s got you covered in the present and the future.
Transforming The Customer Experience: Personalization
In a world of instant gratification, customers expect more from the businesses they patron. That’s why you need a CRM solution that’s more than just a CRM platform. You need an all-in-one business management solution to streamline and connect business processes with customer experience. It’s the way of the future for a demanding generation of customers. Deliver the level of service and experience they deserve with Microsoft Dynamics 365.
Microsoft Dynamics 365 Business Central solution proposal guide
This guide outlines the steps in creating a successful solution proposal. Following your proposal presentation, this increases the chances that a potential customer will decide that your business is best equipped to meet their needs.
View: Microsoft Dynamics 365 Business Central solution proposal guide
Customer Story: 24 Hour Fitness
With Microsoft Dynamics 365 and Adobe Marketing Cloud, 24 Hour Fitness helps engage with customers to give them the tools they need to stay focused on their fitness goals. With an in-depth customer data profile, they can tailor a customer’s journey to ensure they receive the guidance and encouragement that keeps them coming back for more.
Why SMBs should be running their business in the cloud
Despite the proven increases in profits and security that come with moving to the cloud, many small businesses remain hesitant. This article outlines concerns many business owners have when considering the switch, and highlights many specific benefits available to cloud users, making the cloud less mysterious and more accessible than ever.
Tech4Dev helps women in Africa develop their technical skills to help empower the next generation of workers
“Tech4Dev helps women in Africa develop their technical skills to help empower the next generation of workers” showcases how Tech4Dev, a Nigerian nonprofit organization, was able to equip women with technical skills and experiences to build the technology of the future. Office 365 helped Tech4Dev give access to the right tools and knowledge to women in underserved communities so that they could develop skills to achieve financial freedom. For more information on Office 365 solutions for nonprofits, contact us today.
Nonprofits Should Develop Their Tech Fluency
“Nonprofits Should Develop Their Tech Fluency” is an article from Forbes about how improving tech fluency can be vital in achieving the mission of nonprofit organizations. Included are suggestions to build tech fluency for specific roles, such as executives, marketers, fundraisers, and finance professionals. Contact us today for more information about Microsoft cloud services.
Airport security officer-turned-developer helps Heathrow book a faster journey to digital transformation
At Heathrow Airport, an airplane takes off every 45 seconds and nearly 80 million passengers are served annually, making it the busiest airport in Europe. As you might imagine, daily activities involved in running the airport–such as baggage handling, security, maintenance, and the like–add up to a staggering volume of paperwork that requires an equally staggering number of hours to complete. Amidst the bustle, one security officer identified a way that Heathrow could save both time and resources by digitizing certain security processes. He researched several Microsoft Power Platform blogs, taught himself how to code, and used Power BI, Power Apps, and Microsoft Flow to create a suite of apps that has not only saved 288 hours in data entry and eliminated 11,000 sheets of paper for security operations, but has also helped Heathrow Airport leap forward on its digital transformation journey. Watch the video to see how airport security officer Samit Saini helped transform Heathrow–and his own career–using Microsoft Power Platform.