{"id":1013,"date":"2020-12-01T17:27:20","date_gmt":"2020-12-01T17:27:20","guid":{"rendered":"http:\/\/mowryinternational.com\/blog\/?p=1013"},"modified":"2020-12-01T17:27:20","modified_gmt":"2020-12-01T17:27:20","slug":"the-superhero-fallacy-and-other-storytelling-mistakes-marketers-make","status":"publish","type":"post","link":"https:\/\/mowryinternational.com\/blog\/uncategorized\/the-superhero-fallacy-and-other-storytelling-mistakes-marketers-make\/","title":{"rendered":"The &#8216;Superhero Fallacy&#8217; and Other Storytelling Mistakes Marketers Make"},"content":{"rendered":"<p>Humans love stories. More marketers are utilizing storytelling to connect with consumers, yet they&#8217;re discovering it&#8217;s not as easy as it sounds.  <\/p>\n<p>Businesses make mistakes with storytelling, and in this article Matthew Luhn, a story-branding consultant and writer of storytelling in the business world, shares his insight with author Kimberly A. Whitler. Luhn says one example of a common error is when companies make a statement rather than tell a story. They write, &#8220;We have a great story,&#8221; but then fail to tell the story. &#8220;Having a story,&#8221; says Luhn, &#8220;isn&#8217;t the same as saying that you are telling a story.&#8221;<\/p>\n<p>Read The &#8216;Superhero Fallacy&#8217; and Other Storytelling Mistakes Marketers Make&#8221; to learn about other common faux pas marketers make when using stories to connect with customers.<\/p>\n<p><a href=\"http:\/\/stuf.in\/b4d2w9\" target=\"_blank\" rel=\"noopener noreferrer\">Read More&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Humans love stories. More marketers are utilizing storytelling to connect with consumers, yet they&#8217;re discovering it&#8217;s not as easy as it sounds. To make sure you avoid the common pitfalls, check out &#8220;The &#8216;Superhero Fallacy&#8217; and Other Storytelling Mistakes Marketers Make&#8221; in which Matthew Luhn, a story-branding consultant and writer of storytelling in the business world, shares his insight with author Kimberly A. Whitler.<\/p>\n","protected":false},"author":1,"featured_media":1012,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/posts\/1013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/comments?post=1013"}],"version-history":[{"count":1,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/posts\/1013\/revisions"}],"predecessor-version":[{"id":1014,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/posts\/1013\/revisions\/1014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/media\/1012"}],"wp:attachment":[{"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/media?parent=1013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/categories?post=1013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/tags?post=1013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}