{"id":1191,"date":"2021-03-13T13:03:12","date_gmt":"2021-03-13T13:03:12","guid":{"rendered":"http:\/\/mowryinternational.com\/blog\/?p=1191"},"modified":"2021-03-13T13:03:12","modified_gmt":"2021-03-13T13:03:12","slug":"council-post-creating-an-effective-case-study-12-important-tips-to-remember","status":"publish","type":"post","link":"https:\/\/mowryinternational.com\/blog\/uncategorized\/council-post-creating-an-effective-case-study-12-important-tips-to-remember\/","title":{"rendered":"Council Post: Creating An Effective Case Study: 12 Important Tips To Remember"},"content":{"rendered":"<p>Case studies are effective marketing tools when done correctly. Not only do you need to select which background details to include in your case study, but you also need to pack it carefully so that it demonstrates you are a problem solver and have desirable skills\u2014without looking like you are merely promoting your business. It&#8217;s a balance. This article offers 12 key elements\u2014offered by 12 members of Forbes Agency Council\u2014to keep in mind when creating cases studies. For example, Emily Porter&#8217;s tip is #9 Let the Images Do the Work. Aside from ensuring a case study is focused on the solution to the problem, Porter writes that &#8220;nothing brings it to life more than imagery. In lieu of a long-form case study, consider a photo essay with solid captions narrating the case study&#8221; in order to keep the audiences truly engaged while illustrating your product&#8217;s value.<\/p>\n<p><a href=\"https:\/\/stuf.in\/b5c0jx\" target=\"_blank\" rel=\"noopener noreferrer\">Read More&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Case studies are valuable pieces of evidence in your marketing programs. They demonstrate the thought process involved in creating solutions to previous problems, and they can give your prospective clients a boost of confidence in your abilities. Developing a case study, however, requires a balance of revealing enough background details\u2014both of the problem and solution\u2014while presenting it in in a way that doesn&#8217;t feel like you&#8217;re advertising. Read this article for great tips from 12 experts on how to create successful case studies: &#8220;Creating an Effective Case Study: 12 Important Tips to Remember.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":1190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/posts\/1191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/comments?post=1191"}],"version-history":[{"count":1,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/posts\/1191\/revisions"}],"predecessor-version":[{"id":1192,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/posts\/1191\/revisions\/1192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/media\/1190"}],"wp:attachment":[{"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/media?parent=1191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/categories?post=1191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/tags?post=1191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}