{"id":986,"date":"2020-11-17T18:04:46","date_gmt":"2020-11-17T18:04:46","guid":{"rendered":"http:\/\/mowryinternational.com\/blog\/?p=986"},"modified":"2020-11-17T18:04:46","modified_gmt":"2020-11-17T18:04:46","slug":"stop-marketing-to-millennials-or-gen-z-and-start-marketing-to-tribes","status":"publish","type":"post","link":"https:\/\/mowryinternational.com\/blog\/uncategorized\/stop-marketing-to-millennials-or-gen-z-and-start-marketing-to-tribes\/","title":{"rendered":"Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes"},"content":{"rendered":"<p>This year, &#8220;Gen-Z are set to overtake Millennials as the biggest generation globally,&#8221; writes Kian Bakhtiari of CMO network. He adds, however, that we shouldn&#8217;t think of young people as a marketing segment, because they&#8217;re not: &#8220;The digital age has enabled the creation of modern tribes, united by a shared mindset, rather than age or location.&#8221;<\/p>\n<p>Demographic information alone is no longer as important. Add in different behaviors, attitudes and needs of young people, along with the fact that they are often &#8220;invisible&#8221; and populate social media platforms\u2014and you have a more complicated yet authentic way of understanding your customer base. The fact that Bakhtiari&#8217;s byline in Forbes magazine states he writes about marketing through a &#8220;Millennial and Gen-Z lens&#8221; is proof of his message. Read his entire article, &#8220;Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes&#8221; to better understand this mindset shift.<\/p>\n<p><a href=\"http:\/\/stuf.in\/b47zq7\" target=\"_blank\" rel=\"noopener noreferrer\">Read More&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Still marketing based on traditional demographic information? &#8220;We live in a post-demographic world,&#8221; writes Kian Bakhtiari, &#8220;where patterns of behavior can no longer be predicted by age alone.&#8221; Instead, Bakhtiari, who writes about marketing with a Gen-Z and Millennial lens, says marketers need to understand tribes, which are created and fueled by a shared mindset. People&#8217;s attitudes, behaviors, and needs are the new demographics. You&#8217;ll have a deeper understanding by reading the complete article: &#8220;Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/posts\/986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/comments?post=986"}],"version-history":[{"count":1,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/posts\/986\/revisions"}],"predecessor-version":[{"id":987,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/posts\/986\/revisions\/987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/media\/985"}],"wp:attachment":[{"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/media?parent=986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/categories?post=986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mowryinternational.com\/blog\/wp-json\/wp\/v2\/tags?post=986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}